Attention Grabbing Video
Attention grabbing videos do just that - grab your audience's attention! Think about scrolling through a social media feed or opening up an email. You aren't in the right setting for a full landing page video, but you will watch something that grabs your attention and gets quickly to the point.
Attention grabbing videos stick their hand out and grab the audience by the collar and direct them to the rest of your content. Let your audience choose when they view your longer, more in-depth videos.