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  • Writer's picturebenkmorrison

The Importance of a Show-Stopping Headshot

Updated: Jul 16, 2023

Photography headshots are not only an important part of building a professional brand, but I would say an excellent headshot is the cornerstone of any business. A headshot is an invitation - the first impression of your business. Do you really think someone is going to trust you handling their finances when you have a under-exposure, fish-eyed photo in someone's basement? Me neither.

Whether you are a small business owner that just needs to show off your charming smile, or a model whose career depends on the way you look, a show-stoppingheadshot is always necessary. In this blog, we'll discuss what headshots are, why they're important, and how to take great headshots that represent you well.

Here are some easy tips for taking a great headshot

  1. Choose the right outfit. Wear something that you feel comfortable and confident in, but also something that is appropriate for your industry and appropriate for YOU. If clients are going to see you in a button-up and jeans, don't wear a full suit, tie and fancy watch. You know who you are and who your clientele is. My tip, over-dress by one notch (if you always wear a button-up with no tie, add a blazer. Still you, but the best version of you.

  2. Get your hair and makeup done. If you're not comfortable doing your own hair and makeup, we can help. Your headshot is an important representation of you, so you want to make sure you look your best. Guys, I even apply a tiny bit of makeup to those hot spots on the face.

  3. Bring your baggage up front. Here is what I hate most. I ask, "What are you thinking for this headshot?" and people respond, "Whatever you think is best." So, I spend twenty minutes getting them to relax, another twenty minutes getting their pose perfect, (not to mention the hour and a half it takes beforehand to set up all of the lights) and the client looks at the picture and says, "I don't like that side of my face." Bring me your baggage right away! Everyone hates the way they look. We spend our whole lives looking at ourselves, knit-picking away, comparing our worst selves to the best (and fake) images we see on the internet. I won't think you're crazy if you hate your chin, but I will go crazy if you wait to tell me that an hour into our session.

  4. And finally, the advice I hate to say the most but also say more than anything else, RELAX. I know, I hate when people tell me to relax, but that's because they are usually right. Guess what, if you don't like your picture, we'll retake it. We'll move to a different day. We'll change the location. We'll take some shots beforehand together! It's one picture.


Headshots are an important part of building a professional brand. By following these tips, you can take great headshots that represent you well and help you stand out from the competition. Remember to hire a professional, choose the right outfit that best fits YOU, and remember, it's just one picture, YOU GOT THIS!!!

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